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When it comes to social media marketing, you may be tempted to put all your resources toward the big three: Facebook, Instagram, and Twitter.

(Don't worry, we'll review all of these in-depth momentarily.) Why is marketing on LinkedIn important? When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few. LinkedIn is an integral part of many successful marketing strategies today because of how effective it is in expanding professional networks.

LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.